Algorithmics is a coding and math school for kids aged 6 to 17.
In 2020, Algorithmics expanded globally by selling franchises. The brand was in need of its own visual language that would reflect its core values. To accomplish that, Motka has created a whole new Algorithmics universe.
What did the school want to share through its new design? In a brainstorm session with the Algorithmics team we coined the term âhooligan curiosityâ that describes the core value of the school in the best way. Bright. Bold. Ready for the future.
With the new design system, Algorithmics has got a unique character that makes all communications stand out. From the logo and color schemes to captivating avatars âšand characters, each with their own story.
Uncle Pinky
He is Gamedesign course character. This character has come from a game. He is looking for a game master to create secret level of ll the times and platforms. Donât think of feeding him with donuts - he will forget everything after eating them - even his own mission!
Eye T
No one knows where he came from or from which planet. He attends all Algorithmics' courses and is a good friend of characters of the courses. Very naughty. Most often he is painted in the main color of the course.
Landing pages are the schoolâs main user acquisition tool. To make sure the performance marketing will benefit from the new design, we have to dig into the schoolâs sales funnel and clients' path.
At the end of the project, Algorithmics has got a detailed Brand Book. It defines every design aspect of the brandâs identity, explains the structure of the Algorithmics universe and includes comprehensible guidelines for the internal design team.
Design Producer: Phil Smirnov
âArt Director: Maria Yekimova
Design: Serge Maksimov, Maria Yekimova, Natalya Bulanova
Illustrations: Serge Maksimov
Project Management: Elena Nochka
Brand Management: Zbignew Janic
Marketing: Alina Kuchmagra
